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Decoding the Brand Strategy of the Most Successful Companies I ThinkBastien
Stand for Something: Brand Activism at Nike” – Christian Sarkar and Philip Kotler
'They are walking the walk': Nike's Kaepernick campaign walks the talk on brand purpose - Digiday
The marketing strategy that made Nike the most valuable sports brand
INTRODUCTION - NIKE Just Do It is an example of a brand campaign that tapped deeply into the authentic character of Nike's brand values and brand. - ppt download
How can you build brand equity through meaningful purpose?
Brand Positioning — The Branded Agency
Brand Purpose: 22 Best Examples Top Brands
Nike's Kaepernick ad: provocative PR, not purpose-led branding - brandgym